The Paper Rabbit was originaly started by Lindsay Ostrom in 1981. She moved out of the area and sold the store to Danielle Smith, who is the current owner. Danielle currently lives in Glendale with her family. Her daughter attends PCC, and her son is enrolled in CVHS, where Danielle also coaches the cheer program.
The original location of the store was on the same street, further down the block toward La Crecenta. It has since moved to our current location at 2269 Honolulu, the one and only Paper Rabbit Montrose.
We have gone through many changes over the years, and continue to Do It Cute today.